Web producer. Social media. Content creation. Website management.
I am always available for hire.
Specialties: WordPress, Drupal, Coremetrics, Adobe Marketing Cloud, Social Media Marketing, Hootsuite, Adobe Photoshop, Adobe Dreamweaver, Constant Contact, Microsoft Office, HTML, CSS, FTP.
Specialties: WordPress, Drupal, Coremetrics, Adobe Marketing Cloud, Social Media Marketing, Hootsuite, Adobe Photoshop, Adobe Dreamweaver, Constant Contact, Microsoft Office, HTML, CSS, FTP.
EXPERIENCE
Web Manager, Lehigh Valley Road Runners
Allentown, PA, 2010 – Present
Websites: lvrr.org and stlukeshalfmarathon.com
Owner, Lehigh Valley Running Scene
Allentown, PA, 2010 – 2016
Website: lvrunningscene.com
Web Producer, Running Times/Runner’s World Magazine, Rodale, Inc.
Emmaus, PA, 2012 – 2014
Website: www.runningtimes.com
Owner, Quadzilla 15K Trail Race
Schnecksville, PA, 2011 – 2014
Website: quadzilla15k.com
Editor, Liberty Sports Magazine
Philadelphia, PA, 2011 – 2012
Software Tester, Computer Aid, Inc.
Allentown, PA, 2002 – 2004
Webmaster, DeSales University
Center Valley, PA, 2001 – 2002
Archaeologist
Various Firms Across United States, 1991 – 1999
AFFILIATIONS
Board Member, Lehigh Valley Road Runners, 2010 – Present
Member, Road Runners Club of America, 2010 – Present
EDUCATION
Diploma in Web Design, 2001
Allentown Business School
Bachelor of Arts in Anthropology, 1991
Indiana University of Pennsylvania
Allentown, PA, 2010 – Present
Websites: lvrr.org and stlukeshalfmarathon.com
- Manage daily operations of two websites, providing redesigns as needed.
- Manage social media outlets by interacting with social community at large and creating relevant content.
- Grew Facebook fan base from 250 to over 6,000.
- Design and implement social media and email campaigns for all club functions and events.
- Produce bi-monthly newsletter for club members.
- Manage event registration for 10,000 runners yearly.
- Oversee and manage all aspects of two fundraising events as well as share in management of the organization's largest fundraiser.
- Created a manual for future race directors outlining all aspects of race management.
Owner, Lehigh Valley Running Scene
Allentown, PA, 2010 – 2016
Website: lvrunningscene.com
- Created an online magazine about running throughout the Lehigh Valley region of eastern Pennsylvania.
- Managed day-to-day operations of the magazine including authoring content, solicitation and management of third party content providers and advertisers.
- Website received three honors and awards:
- Best Overall Blog, 2011, The Morning Call 'My Choice Voice' Contest
- Best Fitness & Health Blog, 2011, The Morning Call 'My Choice Voice' Contest
- Best Fitness & Health Blog, 2012, The Morning Call 'My Choice Voice' Contest
Web Producer, Running Times/Runner’s World Magazine, Rodale, Inc.
Emmaus, PA, 2012 – 2014
Website: www.runningtimes.com
- Managed online presence for the brand.
- Maintained website front end and made improvements to site usability based on web metrics.
- Managed social media accounts; kept up-to-date on social media best practices and trends.
- Grew Facebook fan base from to 17,000 to 173,000 and Twitter following from 15,000 to 64,000.
- Oversaw site redesign, advised on site architecture and user experience.
- Created and coordinated web content publishing schedule with editors.
- Compiled web metric reports via Adobe Marketing Cloud.
- Coordinated, scheduled and maintained advertising initiatives.
- Created monthly newsletter working with both editors and mailing list managers.
- Trained staff to upload content to the website and to use Adobe Marketing Cloud both for viewing metrics and posting to social outlets. Created manuals for staff to use as reference guide.
Owner, Quadzilla 15K Trail Race
Schnecksville, PA, 2011 – 2014
Website: quadzilla15k.com
- Created and oversaw all aspects of a 15 kilometer trail race to four consecutive years of profitability after conception.
Editor, Liberty Sports Magazine
Philadelphia, PA, 2011 – 2012
- Authored and produced articles for both print and web media.
Software Tester, Computer Aid, Inc.
Allentown, PA, 2002 – 2004
- Wrote scripts to test portions of TRACER program.
Webmaster, DeSales University
Center Valley, PA, 2001 – 2002
- Managed day-to-day operations of university website.
Archaeologist
Various Firms Across United States, 1991 – 1999
- Testing and mitigation of prehistoric sites at a variety of locations throughout the United States.
- Managed personnel, authored site reports, catalogued and recorded artifacts, created site maps using field equipment and computer technology.
AFFILIATIONS
Board Member, Lehigh Valley Road Runners, 2010 – Present
Member, Road Runners Club of America, 2010 – Present
EDUCATION
Diploma in Web Design, 2001
Allentown Business School
Bachelor of Arts in Anthropology, 1991
Indiana University of Pennsylvania